Education and awareness project aimed at informing parents about the negative effects of screen media use under the age of 2 (24 months). This is because not many parents are aware of the negative effects, ranging from cognitive to behavioural to health impacts and are using technology as a new age pacifier.
The project aims to educate the about why screen time is bad and provide alternative strategies to raise their children in a technology safe environment. This is done through conducting fairs in polyclinics/ hospitals, participating in conferences (e.g. early childhood development agency annual conference), working with pre-schools, and current dissemination of information to a GP/ primary healthcare setting. Educational videos produced by Project iBaby will also soon be screened in Chua Chu Kang polyclinic and information materials are being revamped to be easily readable and have widespread availability to healthcare professionals and the public alike.